Projects

12-month digital GTM roadmap, channel mix, OKR framework, and budget model for a manufacturer entering 3 new markets.

End-to-end B2B portal: discovery through QA and handover. Delivered in 14 weeks, integrated with existing CRM and payment stack.

Technical SEO audit + 6-month content programme. Organic traffic up 218% — 38 articles ranking on page 1.

Full UX/UI audit of a 200k MAU SaaS dashboard. 47 prioritised issues, redesigned navigation, accessibility score +38 points.

Full marketing management on a performance model — base retainer + revenue share + ROAS bonus. Grew blended ROAS 3.1× within 90 days.

BigQuery + Looker Studio stack built from scratch. 12 dashboards, automated daily ingestion from 6 ad platforms.

HubSpot CRM + Segment CDP setup, migrated 180k contacts, built 12 lifecycle automation flows. Launched in 6 weeks.

Hired 8 senior digital roles in 10 weeks. Role design, JD creation, technical interviews, and 90-day onboarding plan.

CX audit, VOC research across 1,200 customers, automated retention flows. Reduced churn by 22% in 60 days.

Full digital maturity audit across 14 locations, prioritised roadmap, and phased rollout plan. 6-month engagement.